WhatsApp Conversation Pricing and Charges
For WhatsApp API, Meta (Facebook) will implement a new conversation-based pricing model for all global businesses with use of WhatsApp messages.
This new pricing model will move from a message-based charging model (template/session message) to a conversation-based charging model.
The new WhatsApp Business API conversations will fall into two categories that will be priced differently.
User Initiated Conversation
1.Where users reach out to the business regarding support and general queries with the responses from the business. The business will be charged for one user-initiated conversation.
2.If the business reaches out on Day 2 after 24 hours, it will be another business-initiated message.
Business Initiated Conversation
Where business deliver notifications related to an user on WhatsApp. The business will be charged for only one business initiated conversation as they've sent 2 messages within a single 24-hour window.
These conversations are measured in 24-hour increments, or "sessions", that start whenever the first message from a business is delivered. The first message can be initiated by the business (business-initiated) or a business reply within 24 hours of an user message (user-initiated).
Note: Conversation prices are subject to change.Click here to know more about Quality Rating and Messaging Limits
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