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WhatsApp Conversation Pricing and Charges

For WhatsApp API, Meta (Facebook) will implement a new conversation-based pricing model for all global businesses with use of WhatsApp messages.

This new pricing model will move from a message-based charging model (template/session message) to a conversation-based charging model.

The new WhatsApp Business API conversations will fall into two categories that will be priced differently.

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User Initiated Conversation

1.Where users reach out to the business regarding support and general queries with the responses from the business. The business will be charged for one user-initiated conversation.

2.If the business reaches out on Day 2 after 24 hours, it will be another business-initiated message.

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Business Initiated Conversation

Where business deliver notifications related to an user on WhatsApp. The business will be charged for only one business initiated conversation as they've sent 2 messages within a single 24-hour window.

These conversations are measured in 24-hour increments, or "sessions", that start whenever the first message from a business is delivered. The first message can be initiated by the business (business-initiated) or a business reply within 24 hours of an user message (user-initiated).

Note: Conversation prices are subject to change.

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